4 Success factors of business
by Drew Stevens
Or how to make a million using business fundamentals ...
Many of my clients are either small to medium business owners (5 to 150
million in annual revenue). My focus in working with them is in the areas of
profits and productivity. These hard working ladies and gentlemen have may
aspirations- one of these is while creating profits for the company is making a
high level six and seven figure income. The question then remains, how?
In my many years of sales and entrepreneurship, I have become knowledgeable
in the four vial areas of success. These include sales, marketing, financial and
personal processes.
My belief is that in order to run a profitable, successful and lucrative
business all four processes must share equal time and attention. Business owners
must focus on these four aspects to create success and most importantly must
have others in the company understand the importance of these as all become
completely entrenched in sharing the mission, vision and pragmatism of the
company.
To begin, a sale is perhaps the most crucial element of any firm. Without
sales nothing happens, the lights do not illuminate, phones do not chime and
computers do not buzz with necessary content to create business inventory. An
owner must concentrate all outbound efforts on creating the necessary
communication to produce the necessary revenue to operate a profitable firm.
The second critical element is marketing. There tends to be confusion between
sales and marketing. With sales owners are aligning products and services with
the wants and needs of the prospective buyer. Marketing is the essence of the
message and how you communicate your services to indicate to potential buyers
that your product exists.
The third critical element is financial. Give anyone money and they can
easily spend. Business owners can either be too frugal or spendthrift.
Successful people understand the importance of balancing this. Great business
owners understand money must be invested in sales and in marketing so that the
public is aware of your offerings. Business owners must spend money on
advertising and promotions or on lunches and presentations so that potential
clients understand how your product or service meets the need. Yet while money
is invested in these vital elements money coming in from sales must also be
invested and most importantly saved for future use. Business like much in life
is cyclical and business owners understand the importance of riding the
volatility curves of business cycles, economic turbulence and buying trends.
Our last process element is as important as the other three. The personal
process is about you. The personal element means creating balance in your life.
You must gain time for family, time for your creator, time for education and
civic duties or however you want to spend time on you. The hardest part of
ownership is breaking away from the conundrum of business and providing
necessary “downtime” for you to rejuvenate and recharge, doing so enables you to
remain passionate, remain persistent and remain powerful in staying the course
for success. Achievement is not only about how much money you bring to your
wallet but the passion and commitment you make to you.
While many owners are seeking a magic bullet or a secret to success it will
surprise you to learn that it does not exist. Balance, commitment and
consistency are the true keys. Committing to equilibrium in sales, marketing,
and financial and personal gain you are guaranteed success in your business and
perhaps the millions that keep you awake at night!
| About the author
Drew Stevens
PhD helps organizations create sales results in a split second. Drew helps
to link organizational strategy with the selling process. He is an international
expert in the area of sales, customer service and marketing. With over 25 years
of international business and selling experience Drew knows how to create a
program that guarantees immediate results. A frequently requested consultant and
keynote speaker, Dr. Stevens is the author of five books including Split Second
Selling, Split Second Customer Service, Magnetic Leadership and Little Book of
Hope.
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