7 simple strategies to increase your visibility in the media
by
Glenn Ebersole
Do you ever notice or even pay attention to how many times your competition
appears in the media? Did you ever wonder how or why the same professionals are
interviewed as experts in the media? Do you realize the positive impacts that
can result from your visibility in the media? Well, if you have noticed and do
realize the potential benefits of media attention, what have you done about it?
If you want to increase your visibility in the media, then you must commit to
implementing some simple strategies to do so. Your strategic thinking business
coach offers the following seven (7) simple strategies to gain media attention
and visibility.
- Make yourself and your company more visible to the media by speaking,
writing articles and volunteering.
- Get your name and the name of your company on the Internet. This will
increase the probability of being contacted by the media.
- Write letters to the editor on topics you know something about and can
provide some insights and useful information.
- Commit to establishing yourself and your company as a media resource, an
expert on certain topics, so they will consider contacting you when doing
stories on those topics.
- Write and submit news releases and/or media alerts to the print and
broadcast media.
- Write tips articles in an interview format with you featured as the expert
on a topic you know well and submit is as a news release.
- Create and send a media kit with a biography, photograph, background
information on your company, samples of other interview and a news release.
Always remember that it is not the media’s job to promote you and your
company. However, if you can help journalists by providing valuable content of
interest to their audiences, you will get attention. On the other hand, if your
approach the media with the idea that they will simply present your advertising
message, you will not get the kind of attention you are seeking, Instead, you
will continue to see those other professionals and their companies in the news!
Your strategic thinking business coach encourages you to use strategic
thinking in the development of your strategic media relations. If you would like
to learn more about attracting media attention, gaining positive visibility in
the media and how a strategic thinking business coach can facilitate and guide
you in that endeavor, please contact Glenn Ebersole today through his website at
www.businesscoach4u.com or by email at
jgecoach@aol.com.
| Seven Simple Strategies To Increase Your Visibility In The Media By: J. Glenn
Ebersole, Jr., Chief Executive of J. G. Ebersole Associates and The Renaissance
Group ™
Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a
visionary, guide and facilitator in the fields of business coaching, marketing,
public relations, management, strategic planning and engineering. Glenn is the
Founder and Chief Executive of two Lancaster, PA based consulting practices: The
Renaissance Group, a creative marketing, public relations, strategic planning
and business development consulting firm and J. G. Ebersole Associates, an
independent professional engineering, marketing, and management consulting firm.
He is a Certified Facilitator and serves as a business coach and a strategic
planning facilitator and consultant to a diverse list of clients. Glenn is also
the author of a monthly newsletter, “Glenn’s Guiding Lines – Thoughts From Your
Strategic Thinking Business Coach” and has published more than 250 articles on
business.
To find out more about the benefits & rewards of effectively working with a
strategic thinking business coach, please contact Glenn Ebersole through his web
site at http://www.businesscoach4u.com or
jgecoach@aol.com
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